The proposition behind the campaign was to promote the outstanding sound quality of the HTC One smartphone and its integrated Beats Audio technology. Dave was brought in as a sound consultant to construct a 3D audio experience so the viewer could “hear the detail” of Naughty Boy and Emeli Sande’s hit record ‘Wonder’ within the commercial.

Engaged from the creative development stage, Dave built an audio storyboard and then attended the shoot, assisting the Director in setting up shots to support the audio mix, before bringing it back to the studio to produce the 5.1 cinema surround edit. In the final video the different instruments and sound elements pan around the room to enhance the listener’s experience of being ‘in the mix.’

We also produced a binaural mix for the online version so fans can hear the three-dimensional sound inside their headphones.

Credits
HTC Head of Marketing: James Atkinson
Production Company: JA Digital
Producer: Emma Carter
Director: Chris Gaunt
Post House: The Look