Screen Shot 2017-06-16 at 15.38.30

As the interest in electric cars continues to grow, FCB Inferno were charged with coming up with this radio ad to promote the Electric Experience of the BMW i3. Actual sounds of the car were used to enhance the calm, but exhilarating feel of the car, which dissolve into and then out of a floating, ethereal atmosphere. Petrol is so yesterday!